OIAIO
Dan Wynick · Product development & commercialization · Idea to revenue
Fourteen years taking hardware and consumer products from concept to market, including two companies led as CEO through successful sales. Lately I build the websites, apps, tools and films myself, with AI as the build partner, at the speed of a much larger team.
01 — Selected work
Live products, from positioning to the last pixel. Hover or tap a screen to scroll it.
01
Co-founded and ran a precision infrared-sensing hardware brand: point and 768-pixel array thermometers, a companion app and a data platform. I defined the positioning, a new standard of measurement, and kept it consistent across web, email, social, packaging, retail and trade-show floors.
02
BTI, the Best Temp Index, gives every product from a partner brand a measured, published serving temperature. I prototyped the platform on Vercel and took it to production, then launched it to makers with onboarding flows, labeling tools, solution content and a filmed determination procedure. I also wrote the temperature standard it rests on.
03
The companion app for Dab Rite's thermometers: live surface temperature over Bluetooth, presets synced to the device, target and cooldown alerts, and session history. I prototyped it, took it to the App Store and Google Play, and designed an eighteen-theme system so the app can look like its user.
04
A site for a South Florida exterior-cleaning company, and Premier Ops behind it: customers, a job calendar, estimates that turn into invoices, A/R aging, sales-tax reports and texted payment links. It does the part of Housecall Pro a one-truck business uses, without the $79 a month. It runs offline-first on a Google Sheet, with no server to maintain.
05
A gallery and shop for heady glass art, built in Divi 5: featured pieces, artist pages, a custom collection and an editorial, gallery-quiet look.
Visit the gallery
06
A free QR code product: pick a platform, drop in a link or handle, and get a clean, virus-free code for URLs, socials, email or a vCard.
Visit takeqr.net02 — Demand generation
I run lifecycle email for retail, wholesale and partner audiences: the campaigns, the flows, the A/B tests and the KPI reporting. I also built a house-style AI skill that encodes the brand's voice and design rules, so every send looks like it came from one designer.
03 — Print & collateral
Sales sheets, decks, packaging, labels, retail displays and merch, built to print spec. Click any piece to see it up close.
Dab Rite · 2020 — now
Archive · Vaporfection, miVape, Ceeby's · 2012 — 2019
04 — Content & demos
Product films, ads and social cuts built with code-based video tools, at a fraction of agency cost and turnaround. Click any film to play it with sound.
05 — Tools, calculators & games
Small interactive pieces that teach the product, start a conversation at a booth, or just keep people on the page. They all run in the browser. Open one.
Explainer
Single-point vs 768-point array sensor, with a distance slider that shows why one spot misses the reading.
Calculator
Enter a setup and see the full cost: concentrates, gear and accessories, per dab and per year.
Calculator
Shifts a product's published BTI temperature for the dab actually in front of you: dab size, nail and preset.
Device tool
Drop in any audio clip, trim it to five seconds on a waveform, and download it as a custom alert sound for the Dab Rite PRO.
Utility
A physics-based countdown that uses Newton's law of cooling with starting, target and ambient temperatures to call the moment to dab.
Game
Add your jars, spin the wheel and let it decide what's next. An easy, shareable brand moment.
Game
A branded brick-breaker arcade game. Arrow keys or mouse, space to launch.
Game
A Wordle-style word game: guess the dab term in six tries.
Also shipped
06 — How I work
Claude Code is my build partner across marketing, web, video, data and operations. Most of what is on this page was built that way.
Divi5 Toolkit, a Claude Code plugin for Divi 5 developers: code validation, page scaffolding, accessibility audits, and it learns from errors. Plus a house-style email skill that encodes brand voice and design rules.
Agents connected over MCP to Klaviyo, Google Workspace, Asana, Cloudinary, WooCommerce and WordPress, and to the browser.
Persistent brand, claims and data rules for everything AI produces, and technical claims fact-checked before they publish, including widely copied reference data and sensor specs I had to correct.
07 — About
I have an accounting degree and I tie every program to pipeline, margin and KPIs. I've led two companies as CEO, run P&L and board reporting, and aligned R&D, engineering and sales on a roadmap. I still enjoy being the one who ships the page.
OIAIO, short for one is all, all is one, is my brand, digital and product consultancy, running since 2011.
08 — Contact
Open to product marketing and go-to-market roles in hardware, sensing and applied AI.